About Southern Arizona Attractions Alliance
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The Southern Arizona Attractions Alliance, founded in 1998, is a distinguished 501(c)(6) non-profit organization based in Tucson, Arizona. Its primary objective is to enhance awareness of the diverse educational and entertainment offerings in southern Arizona's communities, with a particular focus on tourism and visitation promotion. The organization was originally established in collaboration with notable institutions such as Old Tucson, the Arizona Aerospace Foundation, the Arizona-Sonora Desert Museum, and Visit Tucson (MTCVB). Over the past two decades, the Alliance has continuously worked to bring these attractions together, fostering partnerships, and employing innovative marketing strategies to elevate southern Arizona's status as a premier tourism destination.
The Alliance's mission centers on collaboration, promotion, education, innovation, and economic growth. By actively promoting the region's unique and diverse attractions, it seeks to educate both residents and visitors about the rich history, culture, and natural beauty that southern Arizona has to offer. The organization's dedication to this vision not only encourages exploration and discovery but also contributes to the sustainable economic growth of the local communities. Whether you're a visitor, a business partner, or an advocate for southern Arizona's beauty and culture, the Southern Arizona Attractions Alliance invites you to join in their mission to Discover, Explore, and Enjoy Southern Arizona.